11.01.07 1:07 PM EST

I’m pissed.

Last night we received 8 calls from prospects,
telling us our online “1 Up” movie wasn’t working,

Come to find out…

We let a $9.75 domain name expire yesterday.

And because of our stupidity, we’re going to
have to pay another $300 to have the 1 Up
presentation/movie re-installed on the site.

If you go to the link now, there’s no movie.

–> http://www.ICanFindOnePerson.com

See what I mean?

I couldn’t believe we let this happen.

But you know what…

The worse part isn’t spending the $300 again,

It’s the perception that those 8 prospects have
about us and the program.

When your links don’t work, that’s not a good sign.

Because your prospects perception of the situation
is their REALITY!

Said another way…

What they think of you, is REALITY.

Regardless of whether it is or not.

So…

Take my lesson and learn it yourself.

Stay on top of things.

Don’t let important stuff slip by through the
cracks, because it’s usually the little mistakes
(like a $9.75 domain name expiring) that causes
the HUGE mistakes (8 prospects calling you to tell
you that your site isn’t working) to happen.

Take Care, Tim

24 HR CELL: 330.881.3026

Filed under: List Dragon

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