02.28.08 9:21 PM EST

My girlfriends pissed off at me…

AGAIN!

She says..

“I don’t understand why you’re constantly reading
those DUMB books. You make more than enough money
right now”

Emphasis on “right now”

The world is in a constant state of change.

Always evolving, growing, expanding.

You’re either evolving, growing and expanding
with it, or else it will leave you behind like
a pack of lions leaves behind a carcass.

Sorry for the graphic image, but it’s true.

The future favors the strong.

How do you get stronger?

By expanding (there’s that word AGAIN)

Your MIND MUSCLES.

One proven way is to devour quality information
that will place you on the “Fast Track” to success.

Lately…

I’ve been reading the Copywriting Grab Bag by Ben Settle.

So much great information,

You gotta read the interview with Doberman Dan.

He talks about using Direct Mail in conjunction
with your online business to double your sales
in 59 days or less.

Then there’s the interview with Michael Senoff

How To Turn Your $28 eBook Into A $3,900 Info Product

Need I say anything more?

Here’s a link to Bens blog:

http://bensettle.com/blog/copywriting-grab-bag-book

Even if you don’t buy his book, devour all of the
excellent information on his site. It’s too good
to pass up.

Secondly…

Another awesome resource I discovered a couple
of months ago was Jordan Halls IMTriggers

How to put the Sense of Urgency and Scarcity to
work for you in your ads

The Gurus do it… Why not YOU?

http://www.IMTriggerPurchase.com

Best $9 you’ll spend online.

Granted…

There’s a ton of resources, free ebooks, audioes,
etc… out there just clamoring for your time
and attention. But do you really want to waddle
through the muck just to get to the few nuggets
that will have the biggest positive impact on
your check book?

I think not

Explore the two options above

I’ll send you more later

Until next time,

Tim

My Cell: 330.881.3026

Couch / Gym / ‘08 TrailBlazer / Office / Wherever

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you can get 1.5 million autoresponder leads for
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PSS: Watch your email on Friday for a great little
report on how to quickly destroy your credibility!
Do this once and it’s over for you!

02.21.08 – 10:56 PM EST

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Until next time, Tim

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02.21.08 1:03 PM EST

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02.20.08 5:07 PM EST

I’ve got some good news and some bad news.

I’ll give you the bad news first:

Nobody likes to be sold… wants to read your sales letter… or
wakes up in the morning looking for your next sales pitch — just
itching for you to sell them something.

Just doesn’t work that way.

If anything, your direct mail and Internet sales letters are looked
at (if they’re noticed at all) as clutter and even “junk” to be
ignored or disposed of.

People simply don’t like to read things trying to “sell” them
something.

On the other hand, people do like to read about things relevant to
them and their problems — like newspaper and magazine articles
that discuss their pain and desires.

That’s the good news.

Because when you learn how to “borrow” the formats of those
newspaper and magazine articles — so your ad looks more like
information and not a “sales pitch” — you can drive your sales
right through the roof.

Happens all the time.

In fact, the billion-dollar direct mail industry has been doing
this for years.

It’s simple, too.

In fact, there are at least three easy ways to disguise your ads
so they look more like useful and relevant information… and not
“sales” copy:

1. Create a “magalogue”

Magalogues are long form sales letters in “magazine” format that
mix selling with actual teaching.

For example, a health product marketer might explain how good
green tea is for you, then on the next page have an ad for their
green tea product.

In many cases, magalogues generate a higher response than regular
sales letters because they look like a magazine and not a “sales
pitch.”

2. Produce an information booklet that’s mostly testimonials

A LOT of savvy marketers do this.

They create a short booklet that’s mostly their customers’ stories
about how they used their products and the benefits they got.

Then, periodically, the booklet makes a pitch.

These booklets work so well because they let your customers do your
“selling” for you.

It’s not you selling the product — it’s other satisfied customers
who had the same problems your customers have now that your product
solves.

3. Add the words “Special “Report” to your sales letters

Believe it or not, people are much more likely to read a “special
report” than a sales letter — even if that special report IS a
sales letter!

And don’t worry.

Just because you put the words “special report” at the top of your
ad, doesn’t mean you are obligated to provide information other than
your sales pitch.

But in many cases just slapping the words “Special Report” on a
sales letter will increase response. Sometimes significantly.

And there you have it.

Three simple ways to disguise your ads so they look like
interesting and relevant information… and not just another “sales
pitch.”

Until next time, Tim

cell: 330.881.3026

PS: Want even more Psychological Secrets? Go here NOW:

http://www.IMTriggerPurchase.com