02.20.08 5:07 PM EST

I’ve got some good news and some bad news.

I’ll give you the bad news first:

Nobody likes to be sold… wants to read your sales letter… or
wakes up in the morning looking for your next sales pitch — just
itching for you to sell them something.

Just doesn’t work that way.

If anything, your direct mail and Internet sales letters are looked
at (if they’re noticed at all) as clutter and even “junk” to be
ignored or disposed of.

People simply don’t like to read things trying to “sell” them
something.

On the other hand, people do like to read about things relevant to
them and their problems — like newspaper and magazine articles
that discuss their pain and desires.

That’s the good news.

Because when you learn how to “borrow” the formats of those
newspaper and magazine articles — so your ad looks more like
information and not a “sales pitch” — you can drive your sales
right through the roof.

Happens all the time.

In fact, the billion-dollar direct mail industry has been doing
this for years.

It’s simple, too.

In fact, there are at least three easy ways to disguise your ads
so they look more like useful and relevant information… and not
“sales” copy:

1. Create a “magalogue”

Magalogues are long form sales letters in “magazine” format that
mix selling with actual teaching.

For example, a health product marketer might explain how good
green tea is for you, then on the next page have an ad for their
green tea product.

In many cases, magalogues generate a higher response than regular
sales letters because they look like a magazine and not a “sales
pitch.”

2. Produce an information booklet that’s mostly testimonials

A LOT of savvy marketers do this.

They create a short booklet that’s mostly their customers’ stories
about how they used their products and the benefits they got.

Then, periodically, the booklet makes a pitch.

These booklets work so well because they let your customers do your
“selling” for you.

It’s not you selling the product — it’s other satisfied customers
who had the same problems your customers have now that your product
solves.

3. Add the words “Special “Report” to your sales letters

Believe it or not, people are much more likely to read a “special
report” than a sales letter — even if that special report IS a
sales letter!

And don’t worry.

Just because you put the words “special report” at the top of your
ad, doesn’t mean you are obligated to provide information other than
your sales pitch.

But in many cases just slapping the words “Special Report” on a
sales letter will increase response. Sometimes significantly.

And there you have it.

Three simple ways to disguise your ads so they look like
interesting and relevant information… and not just another “sales
pitch.”

Until next time, Tim

cell: 330.881.3026

PS: Want even more Psychological Secrets? Go here NOW:

http://www.IMTriggerPurchase.com

Filed under: List Dragon

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