03.05.08 12:50 PM EST

How to quickly destroy your credibility!
Do this once and it’s over for you!

There’s no faster or easier way to destroy your
credibility with your prospects than what I’m
about to share with you right now…

If you haven’t been getting the response you’ve
wanted from your email messages, then this could
very well be the reason as to WHY!

Pay attention…

Because you’re probably already doing it.

I was.

For years even

Until I learned better.

ok…

Lets admit to each other from the very start
that email is free.

Right?

yes.

Ok then…

Answer this

If sending email is FREE, then what’s the COST to send it?

WHAT???

“Tim, what you are smokin man”

Now you’re telling me that there’s a COST to sending email?

Please explain.

Ok, I will.

Listen…

Here’s the BIG lesson:

If you just send people crap, or self serving
stuff, they will very, very, very quickly decide
that your emails are not worth reading.

They’ll hit the delete key without as much as
a blink of an eye.

And you and I probably know guys with massive

Supposedly massive email lists…

“oh, I got a 100,000 on my list..”

But ask them

How many of those people actually read anything
you send them anymore?

(Umm?)

Interesting isn’t it.

It’s NOT the SIZE (Quantity) that matters the most

It’s HOW you use (Quality) it that matters the most

I don’t waste my customers OR my prospects time
with nonsense and so when I do say something (like
right now) they tend to at least consider it and
it’s credibility

Opps…

Did I just say the word CREDIBILITY?

So you’re either adding to your credibility with
each email or reducing your credibility. And it’s
not an incremental thing….or a gradual downward
spiral.

It’s almost like an “on/off” switch.

You can make your credibility deeper and deeper,
so that there it’s incremental…or a gradual
UPWARD trend to where they know, like and trust
you. You do this by adding VALUE to your prospects
lives in the form of good, relevant CONTENT.

But in terms of losing your credibility, that’s
an “off” switch.

And once that switch is off, that’s it!

You’re not turning that back with another email.

It’s over.

Remember this ABOVE all else…

Your prospects/customers PERCEPTION of you
is their REALITY.

(Read that again)

Right or wrong, that’s how it is.

And one way to sway that PERCEPTION to the
credibility side is to NOT send CRAP to your
email list. Even though sending email is FREE,
it can very well end up being very expensive.

Here’s what i suggest…

Put more energy into your email promotions.

The late Gary Halbert (he was a Direct Marketing
Master), once spoke about sending email as if it
were a physical letter that you were spending .41
cents to send to someone

Would you just fire off any old thing or would
you take a little more care to whatever it was
that you were sending out?

You’d take more care if you were sending out
100,000 printed letters v/s sending 100,000 emails.

For the obvious reasons such as increased time
involvement, more expense in the form of printing
and shipping costs, etc…

Make them (your emails) more interesting, make
them worthwhile, make them good enough that somebody
will read them and say… “Wow! I’m going to save
this one…” or “Wow! I’m going to pass that one
on…” or “Wow! I’m going to study that one
because that was fascinating”.

Email is free in that it doesn’t cost you any money,
But it is not free from the point of view of the
effort that you’ve got to put into to to yield value
from it.

if you think about it…

Everything I’m saying today is common sense.

And it comes from one hand, experience.

But on the other hand it’s always doing your
best to always put yourself in the shoes of
the prospect. It’s the most valuable thing
you can ever do.

Hope this helps you!

Until next time,

Tim

Cell: 330.881.3026

Couch / Gym / ‘08 TrailBlazer / Office / Wherever

PS: Free Report: How to use Scarcity and Sense
of Urgency in your ads… just like the Pros do!
–> http://www.IMTriggerPurchase.com

Filed under: List Dragon

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